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Award-winning eco-designer and maverickmanufacturing expert Marty Stevens-Heebner is helping women entrepreneursattain the same success she has achieved by teaching them how to transformtheir product ideas into profitable realities. “But I want entrepreneurs torealize that going the eco- and human-friendly route is as good for theirbottom line as it is for people and the planet,” says Stevens-Heebner. “MyRebagz Handbags line is a good example of that. What sustained us throughthis past year was our sustainability, and I think it’s important foreveryone in business to know that.” Through Manufacturing the Right Way,the new consulting division of Half the Sky Designs LLC, Stevens-Heebnerbreaks down the manufacturing process into a step-by-step system via heraudio programs, e-books, teleseminars and private consulting.

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Stevens-Heebner’s popular Rebagz Eco-Chic Handbag line was launched in July2007 and is already sold in 400 stores in four countries. All the handbagsare made under fair labor conditions in the Philippines, and her line hasbeen featured in dozens of magazines and newspapers, as well as on hit TVshows and on QVC. From a manufacturing standpoint, creating and launchingher stylish line made from recycled juice packs and rice sacks was no easytask. “I made so many mistakes,” explains Stevens-Heebner. “And it seemssilly to me that anyone else should have to waste their time and moneymaking those same mistakes all over again.”

What motivated Stevens-Heebner to launch Manufacturing the Right Way? “Ikept meeting really smart women with great product ideas, but they were tooscared to move forward,” she says. “I want to give them the tools andconfidence they need to transform their hobby or idea into a thrivingbusiness. There’s a saying: ‘A rising tide raises all ships.’ I want themto enjoy the same kind of success I’ve achieved. It’s much more fun thatway! And if I can get them to use eco-friendly materials and fair laborpractices, so much the better.”

Through this new venture and her system, the Half the Sky Designs foundershows people how to save time and money as they create, launch and positiontheir dream product for sustained success. “One of the most importantthings,” says Stevens-Heebner, “is that you need to know who you’re goingto sell to before you make the product, not when you’re about to launchit.”

“Women now control $12 trillion of the overall $18.4 trillion in globalconsumer spending,” according to Boston Marketing Group’s MichaelSilverstein’s and Kate Sayre’s new book, “Women Want More: How to CaptureYour Share of the World’s Largest, Fastest-Growing Market.” This is one ofthe reasons Stevens-Heebner focuses on entrepreneurs who want to createproducts, like handbags, accessories and beauty products, which aredesigned for the female market.

Stevens-Heebner’s special audio program and report “The 5 Most CostlyMistakes People Make When Manufacturing Overseas (And How to Avoid Them)”is available for free on . In it,Stevens-Heebner points out how things such as careless communication andquality control can be extremely costly for people making their products.”A lot of people also don’t pay attention to all the little odds andends — like labels and packaging — that can make their product costsstack led t5 tube up. Not a good thing!” she says. In the report, she also points outhow making sure your workers are taken care of not only makes you feelgood, but it also attracts customers who are concerned about how theirproducts are made fake louis vuitton wallets.

Stevens-Heebner created “Taking the ‘Man’ Out of Manufacturing: The Top TenThings Women Need to Know to Successfully Create Your Product Replica Handbags,